Global Chado
Academy

Japan is in the midst of an unprecedented matcha boom: matcha lattes, matcha ice cream, matcha sweets and more. Interest in tea ceremony experiences is growing worldwide, too. A search on a major global online travel platform shows some 200 tea experiences, and many visitors take tea utensils back home.

Yet, very few of those who buy utensils go on to study chado seriously.

Our endeavor on Chado offers knowledge through lectures on chado visitors can continue to learn even after returning home, widening the circle of chado worldwide. We also aim to spark interest in Chado among people who have never been to Japan, and to bring more visitors/Chado lovers to Japan.